Born, raised, and residing in Western society, the founders of the brand have encountered pervasive negative perceptions and stereotypes concerning individuals with a Middle Eastern and North African (MENA) background. Daily life experiences and exposure to negative propaganda have often portrayed people from the MENA region in a disparaging light. Motivated by this, the founders are driven to challenge and reshape these detrimental stereotypes

At the heart of precinq's mission lies a commitment to redefining these perceptions. With roots deeply embedded in the MENA region, the founders are dedicated to showcasing the richness of the diverse cultures, art, traditions, and creative expressions stemming from this heritage through contemporary design. Their vision for the brand is to serve as a platform that elevates the narratives and contributions of those connected to the MENA region.